Marketing Automation Platform (MA)
Link marketing strategies with results, and execute any marketing campaign you want with a single click.
Five steps to achieve a closed-loop and automated marketing operation
Manage Marketing Strategy System
Select Target Audience
Design Campaign Content/Channels
Define Campaign Flow Canvas
Closed-loop Campaign Analysis
- Campaign management: Flexible hierarchical settings to align with the brand’s campaign strategy.
- Activity type: Support one-time, recurring, or event-triggered marketing campaigns for maximum flexibility.
- Strategy Control: Enterprise-level approval process ensures consistent execution and compliance with the marketing strategy.
Supports a wide range of marketing automation applications
Non-repeating one-time marketing campaign, executed once per user, such as dormant member reactivation
Periodic marketing campaigns with recurring execution strategies, such as fixed-date member day events
Execute flow tasks when users perform specific behavioral events, such as pushing coupons when browsing product pages
Build any customer operation scenario you want
- Select target audience through tag and model algorithm-based audience push
- Set campaign execution cycles and user engagement start times
- Choose mini-programs, Apps, WeChat official accounts or other channels for user interaction
- Send campaign materials like posters, emails, SMS to users
- Campaign format preferences including coupons, gifts, lotteries, appointments, etc.
- Acquisition: Unified management of cross-channel acquisition automation processes
- First Purchase Activation: Connect channels, membership, coupons/benefits pathways
- Engagement Enhancement: Design engagement strategies with coupons/benefits/product recommendations/content recommendations/campaign pushes/algorithm models
- Dormant Reactivation: Implement dormant member segmentation and reactivation flows through rules and algorithms
Lightweight, Mature, Precise Marketing Automation Platform
Lightweight design allows deployment within 1 day after environment preparation
Low resource consumption, low deployment and usage costs
Integrate with numerous common marketing channels, saving integration time and costs
Mature solutions and experience in connecting with third-party platforms and systems
Seamlessly integrate with HYPERS CDP and Omni-channel Analytics platforms, plug and play
Support various customization development needs
Support one-person-one-link omni-channel full-path user data tracking
Automatically generate marketing reports and attribution analysis for each campaign/task
Trusted by leading players in different industries
Our Products
Comprehensive AI-powered solutions for your marketing growth
