Marketing Automation Platform (MA)
Link marketing strategies with results, and execute any marketing campaign you want with a single click.
Five steps to achieve a closed-loop and automated marketing operation
Manage Marketing Strategy System
Select Target Audience
Design Campaign Content/Channels
Define Campaign Flow Canvas
Closed-loop Campaign Analysis
Manage Marketing Strategy System
Select Target Audience
Design Campaign Content/Channels
Define Campaign Flow Canvas
Closed-loop Campaign Analysis
Create and organize marketing activities using strategy-driven workflows and marketing calendars.
- Campaign management: Flexible hierarchical settings to align with the brand’s campaign strategy.
- Activity type: Support one-time, recurring, or event-triggered marketing campaigns for maximum flexibility.
- Strategy Control: Enterprise-level approval process ensures consistent execution and compliance with the marketing strategy.
Supports a wide range of marketing automation applications
Visual Configuration Components
Random Split
Wait
A/B Test
Execution Control
Design complex marketing scenarios through control nodes like 'Random Split', 'Wait', 'A/B Test'
Coupon
Email
SMS
App Push
Points
Webhook
Official Account
Alipay
Marketing Touchpoint Components
Built-in common touchpoint components, expandable based on brand needs
Material Library
H5 Page
H5 Survey
Coupon
Benefit Code
Content & Material Components
Design and manage campaign content and materials, configure into automation flows
Branch
Target Audience Components
Split audiences by tags, behaviors, events and other rules to match branches under main campaign
Support Different Types of Marketing Campaigns
One-time Triggered Campaign
Non-repeating one-time marketing campaign, executed once per user, such as dormant member reactivation
Periodic Triggered Campaign
Periodic marketing campaigns with recurring execution strategies, such as fixed-date member day events
Event Triggered Campaign
Execute flow tasks when users perform specific behavioral events, such as pushing coupons when browsing product pages
Build any customer operation scenario you want
Easily 'Draw' Marketing Campaigns
- Select target audience through tag and model algorithm-based audience push
- Set campaign execution cycles and user engagement start times
- Choose mini-programs, Apps, WeChat official accounts or other channels for user interaction
- Send campaign materials like posters, emails, SMS to users
- Campaign format preferences including coupons, gifts, lotteries, appointments, etc.
User Journey Operations Support
- Acquisition: Unified management of cross-channel acquisition automation processes
- First Purchase Activation: Connect channels, membership, coupons/benefits pathways
- Engagement Enhancement: Design engagement strategies with coupons/benefits/product recommendations/content recommendations/campaign pushes/algorithm models
- Dormant Reactivation: Implement dormant member segmentation and reactivation flows through rules and algorithms
Lightweight, Mature, Precise Marketing Automation Platform
Lightweight Product
Lightweight design allows deployment within 1 day after environment preparation
Low resource consumption, low deployment and usage costs
Channel Compatibility
Integrate with numerous common marketing channels, saving integration time and costs
Mature solutions and experience in connecting with third-party platforms and systems
System Scalability
Seamlessly integrate with HYPERS CDP and Omni-channel Analytics platforms, plug and play
Support various customization development needs
Marketing Attribution
Support one-person-one-link omni-channel full-path user data tracking
Automatically generate marketing reports and attribution analysis for each campaign/task
Trusted by leading players in different industries
Our Products
Comprehensive AI-powered solutions for your marketing growth
Omni-Channel Analytics (HOA)
Evaluate marketing capnblities tor corersionand retentin improvemant.
Customer Data Platform (CDP)
Build comprehensive customer profiles, achieving precise omnichannel markting.
Marketing Automation (MA)
Enabe you to execute any marketing campaign with just one chck
Privacy Consent Management (HCM)
Efficiently manage user privacy preferences, supporting data compliance.
BI Cockpit Consulting & Implementation
Optimize decision-making through in-depth data analysis.
Algorithm & Analytics Consulting
Precise forecasting and in-depth analysis through massive data points.