CDP | Customer Data Platform

Six steps to build enterprise-level user data assets

Omni-channel Data Integration

Data Governance

OneID Unified Profile

Tags and Audience Segmentation

Precise User Insights

Intelligent Value Activation

Omni-channel Data Integration

Data Governance

OneID Unified Profile

Tags and Audience Segmentation

Precise User Insights

Intelligent Value Activation

HYPERS offers comprehensive intelligent data integration and analysis solutions that seamlessly connect with the Hypers Audience Center (CDP platform), helping clients quickly and efficiently collect data scattered across various consumer touchpoints.

Ready to use instantly, with seamless integration of primary data intelligence.
Processing 10 billions + of transactions daily, accumulating enterprise’s 1st party data assets.
Integrate over 200 different data sources.
Extensive experience in integrating complex data sources for top-tier clients.

CDP Application Scenarios

Data Collection & Privacy Management

First-party data collection
Data security and privacy management
Improve data operation efficiency
Reduce data integration and ETL time

Precise Customer Profiling

Personalized user interactions
Faster customer insights
Measure cross-channel behavioral events
Activate downstream marketing tools

Customer Analysis & Insights

Omni-channel user behavior analysis
Build predictive action plans
Improve insight efficiency and reduce time
Automate from insights to execution

Customer Experience & Personalization

Cross-channel personalization
Improve target audience precision
Enhance customer service experience
Improve customer journey analysis

Customer Acquisition & Growth

Dynamic audience segmentation
Personalized marketing campaigns
Improve lookalike performance
Optimize marketing budget allocation

Customer Retention & Loyalty

Understand customer behavior
Improve marketing campaign effectiveness
Identify and reduce customer churn
Increase customer CLV

Powerful, Intelligent, Flexible CDP Platform

HYPERS has accumulated deep technical advantages through continuous product development and innovation

Data Integration Capability

200+

Connected Channels

Support omni-channel data integration, flexibly connect with major internet ecosystems and over 200 channels with high efficiency and short cycles.

Algorithm Capability

20+

Patents Granted

Awarded 24 product invention patents, including the core One ID algorithm.

Tagging Capability

Real-time

Computing Power

Support massive tags, real-time audience estimation and calculation, industry tag trees with rich experience in tag system construction.

Product Flexibility

Lightweight

Meet Different Needs

Simultaneously meet enterprise-grade and lightweight CDP needs, support SaaS and on-premise deployment, with customization services.

CDP Empowerment for Different Departments

Customer Data Platform CDP is a strategic digital infrastructure that profoundly impacts different departments and roles within the enterprise

Executive Management

Understand Business Logic, Drive Data-Driven Growth

Provide precise data support for strategic decision-making;
Integrate with multi-dimensional BI systems to monitor marketing operations in real-time;
Effectively enhance enterprise user management and operational capabilities, elevating enterprise and brand value.

Business & Marketing Teams

Deep Customer Understanding, Achieve Marketing Goals

Comprehensively understand consumer journeys and unify management of omni-channel touchpoints;
Operate users in real-time with intelligence and gain powerful marketing attribution capabilities;
Deliver hyper-personalized user experiences;
Connect data with marketing tools/campaigns/services to achieve marketing objectives.

Data & IT Teams

Powerful Technology, Flexible Deployment

Strong compatibility, matches existing enterprise data warehouses and data platforms;
High standardization, short deployment cycle, simple and easy to use;
Effectively handles high concurrency and large data volumes with convenient SQL query capabilities;
Enterprise-grade security and compliance capabilities.

Product Innovation Teams

Optimize R&D Process, Data-Driven Innovation

Deeply understand user needs through CDP user profiles to identify innovation opportunities;
Form natural research sample pools to help innovation teams quickly gather user needs and feedback;
Rapidly respond to market changes, shorten product development-to-launch cycles, improve R&D efficiency.

Our Products

Comprehensive AI-powered solutions for your marketing growth