Consumer Insights Analysis
Total audience assets, audience asset structure health
Audience flow efficiency assessment, operational efficiency at each stage
Analyze purchase correlations between different brand categories
Consumer profile insights, identify core TA, customize competitive strategies
Multi-dimensional features, brand audience segmentation, RFM model
Churn audience analysis, characteristics and influencing factors, customer recall
Product Insights Analysis
Analyze market landscape, establish product matrix, provide full lifecycle value management from diagnosis to strategy to tool implementation
Market research, identify high-growth category trends, implement product ideas
People-product-place matching, optimize purchase analysis, user profiles, channel positioning
Product matrix, identify core SKUs in categories, product correlation analysis
Channel Insights Analysis
Position channel functions, study combination relationships between different channels and relationships between ad placement and conversion to optimize placement.
Identify user preferences for content and products through data to guide product feature pages, communication content, and material optimization.
Monitor channel traffic, precisely identify user profiles across channels, complete full-path insights from visit to conversion.