Omni-channel Analytics Platform
Omnichannel user behavior collection, analysis, and conversion attribution — integrated with marketing cloud solutions to deliver rich, in-depth user insights that drive smarter marketing and growth strategies.
Build User Data Analysis and Application Capabilities
Omni-channel Behavior Collection
User Behavior Analysis
Analytics + Marketing Cloud Suite
Analytics + Ad Tracking
Analytics + Insights Consulting
Omni-channel Behavior Collection
User Behavior Analysis
Analytics + Marketing Cloud Suite
Analytics + Ad Tracking
Analytics + Insights Consulting
Omni-channel user data collection ensures data quality and richness
- Event Tracking: Collect data from owned Apps/Mini-programs/Websites/H5 through tracking
- Third-party Integration: Collect from third-party platforms via API integration
- Database Sync: Collect data from internal business systems through database synchronization
- Data Files: Collect through data file upload and import
Application Scenarios and Value
Effectively solve various pain points in consumer operations
Improve Ad ROI
Analyze users and behaviors from ads, measure ad effectiveness, precisely optimize placement strategies, and improve ad ROI
Precise Customer Acquisition
Deeply analyze user interaction data, understand user preferences, customize personalized experiences, and improve acquisition precision
User Segmentation Analysis
Define high-value target customers, analyze and compare conversion effects of different segments, identify key points, and drive user growth
Identify Churn Reasons
Through funnel and user flow analysis, find user drop-off points and reasons in key conversion paths
Search Keyword Optimization
Collect search keywords to identify high-frequency terms, optimize recommended keywords, and improve user conversion
Optimize User Experience
Visualize user behavior paths, combined with heatmaps and retention analysis, to help optimize user experience
Optimize Campaign Decisions
Monitor and evaluate campaign effectiveness in real-time with second-level updated dashboards, and adjust strategies promptly
Marketing Channel Conversion Assessment
Analyze conversions by channel and campaign to evaluate campaign effectiveness
Learn More Scenarios
Multi-dimensional, Real-time, Flexible Omni-channel Analytics Platform
Multi-dimensional Analysis
Provide multiple behavior analysis models, multi-dimensional and multi-perspective consumer insights, and cross-channel understanding of complete user journeys.
Real-time Data Capability
Provide real-time data query and invocation capabilities to effectively support marketing campaigns that require real-time triggers.
Customized Data Dashboards
Flexibly build multi-level, multi-role, multi-category data dashboard systems to support diverse data query, analysis, and application scenarios.
Trusted by leading players in different industries
Our Products
Comprehensive AI-powered solutions for your marketing growth
Omni-Channel Analytics (HOA)
Evaluate marketing capnblities tor corersionand retentin improvemant.
Customer Data Platform (CDP)
Build comprehensive customer profiles, achieving precise omnichannel markting.
Marketing Automation (MA)
Enabe you to execute any marketing campaign with just one chck
Privacy Consent Management (HCM)
Efficiently manage user privacy preferences, supporting data compliance.
BI Cockpit Consulting & Implementation
Optimize decision-making through in-depth data analysis.
Algorithm & Analytics Consulting
Precise forecasting and in-depth analysis through massive data points.