PRODUCTS - MARKETING CLOUD

HYPER AUDIENCE CLOUD

USE CASES OF HYPER AUDIENCE CLOUD

Integrate, Unify and Own Your First-party Customer Data

Hyper Audience Cloud provides you the ability to integrate and translate massive volumes of siloed customer data from any source, including marketing, sales and CRM.

Understand Your Customers in a 360° View

Continuous data integration and unification from multiple channels creates a 360° view of your customers in realtime. This helps you learn who your customers are, how they engage and behave across the entire lifecycle.

Find and Engage with More High-Value Customers

Machine learning and look-alike modeling help you dig into customer data and define audience segments that make sense of your business and market. We also enable you to expand your high-value customers to drive growth.

Unlease the Power of Data Now

Hyper Audience Cloud has native integration with Hyper Experience Cloud, allowing you deliver personalized experience to your customers based on actionable insights.

PRODUCTS OF HYPER AUDIENCE CLOUD

Hyper 1st-party DMP

  • Flexible rules for segmentation
  • Audience estimation in realtime
  • Advanced integration with DSP and CMS for audience targeting

Hyper CDP

  • Create consistent, continuously updated customer profiles for your customers
  • Map customer journey based on rich customer data
  • Segment the customer base to deliver dynamic and personalized experience