By continuously collecting and integrating data stream generated by gamers, HYPERS provides a solution to create the 360-degree in-game profile.

User acquisition has been recognized as one of the biggest challenges in gaming industry. HYPERS is here to help gaming companies understand the characteristics of gamers, the effectiveness of each marketing channel and campaign, and optimize the strategy to drive ROI.

Game publishers are powered to deliver tailored gaming experience to grow business. Personalizing offers and level difficulty improves retention and loyalty. Recommending the timely game props drives in-game sales. Optimizing in-app advertising maximizes the value of ad inventory.

Players generate a massive data trail even within one game round. By leveraging the data and analyzing metrics such as level entry, play times and button clicks, game developers are armed to gain actionable insights, improve game design, and reduce the churn.