HYPERS has the world's leading Nielsen Digital Ads Rating solutions and Marketing Cloud solutions in China. With years of experiences in public domain marketing for top international and domestic FMCG, retail, automotive, and luxury clients, we provide brands with comprehensive end-to-end, all-in-one public domain marketing intelligence services.

Services include:

With a data-driven and fact-based approach (OneID, Single Customer View & Tagging System) we build consumer asset perspectives, full lifecycle metrics systems, and analysis systems for brands. Based on our proprietary technology, we provide clients with customized data analysis solutions that are descriptive, diagnostic, and predictive, giving brands an upper hand in terms of diagnosing the health of their marketing campaigns and the ability to forecast traffic. Our systems empower brands to utilize consumer algorithm tagging to optimize campaigns and leverage CDP/CRM to inform marketing strategies.

Through business analysis and consulting services, we establish data management and analytics systems for brands in digital marketing and full-domain scenarios, such as CDP, three-party (e-commerce/content/social), and consumer operation platforms. Our services improve brands' consumer tagging and profile systems while empowering 1st,2nd, 3rd-party full-domain consumer linkage strategies to achieve refined user asset management and operation for brands. Our services enable brands to achieve excellent user asset management and operation.