•   Natively connected with other HYPERS products, brands can manage data collection, privacy authorization, and preference management for all brand assets and consumer communication with a centralized solution while maintaining cost efficiency.
•   Filter data based on consumer authorization preferences at each stage and protect user identity through encryption, ensuring personal privacy is fully protected.
•   Provide consumers with a high-quality experience that better meets their needs based on their real-time authorization status.
•   This leads to an increased consent rate while drastically reducing privacy-related complaints, resulting in more available consumer data for advertising purposes while maintaining and adhering to the highest level of privacy compliance standards.