Systematic omni-channel data integration and mapping
HYPERS has the industry's leading 100 billion tag computing power and millisecond processing response speed, creating an easy-to-maintain, high-speed, intelligent, and stable marketing middleware system, supporting real-time and offline batch access, integrating omni-domain data for brands, opening data silos, uncovering massive data, revitalizing enterprise data assets, and grasping the entire life cycle all brands, channels, and touchpoints in one screen.
Connecting hundreds of millions of user data points, showing how data is linked within a group, and tracking the entire consumer lifecycle from offline to online and from public domain to private domain journeys, allowing brands to deploy fine-tuned strategies through comprehensive multi-touch user interactions
Decoding digital genetic mapping pain points, building exclusive, dynamic, and evolutionary solutions
Building Tagging System
Optimize one side of the index system using deep experience in the beauty industry, separating the public and private domain tags while breaking data silos by integrating multiple enterprise labels to provide rich, three-dimensional user portraits. These efforts lay the groundwork for meeting the personalized needs of consumers.
HAR combined with model and machine learning practices, uses scoring-based predictions for various marketing campaigns to identify high-value, potential consumers to direct targeted channel delivery applications.
User Behavior Analysis
Using a variety of flexible and easy-to-use models to track and predict user behavior, we can continuously optimize content solutions to improve open rates and user conversion rates.
Create a clear conversion path through advertising post-investment verification, pre-investment channel selection, and combining ratio analysis to gain insights into the true contribution of each channel. Helping make marketing efforts to be transparent, traceable, and optimizable.
Opportunities to unlock and drive efficient brand growth
Dynamic Trend Sharing
Develop the horizons of top-level operations so that brands can gain insights into new trends and needs of future markets from data.
Dynamic and Continuous Model Tracking
Improve the accuracy and conversion rates of brands' marketing operations, saving millions of dollars in ineffective and inefficient placement costs.