Case | B2B | HYPERS

Industry Case Study

Quantitative Analysis of Big Data
Accurate Management of Small Data

Connecting multi-source channels to empower digital transformation

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In the B2B industry, the ability of brands to deliver personalized customer experiences and 24/7 communication capabilities is critical to building organic long-term customer relationships. Therefore, systematically, and comprehensively collecting and managing customer data, and fully using this data to drive business growth while delivering personalized marketing and services, has become a key issue in the digital transformation process of B2B enterprises.

By providing customers with flexible and business-focused full-chain solutions, HYPERS helps customers break through the data silos by decoding in-depth data, enabling accurate B2B marketing, creatively expanding customized services, and bringing B2B marketing to the leading edge in terms of data management technology.

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Hundreds of thousands

of network & companies

Nearly 1000 sessions

online and offline conference support

Hundreds of

active system users

10%

marketing conversion rate

Client Background

The company is a leading global provider of communication facilities and intelligent terminals, serving customer-facing consumers as well as business-side enterprise customers. The company is keen on exploring how to effectively collect and manage business-side customer data from multiple sources and deeply explore its value to better provide customized services for customers.

Industry

B2B

Products Purchased

Datalake

HOA

HAA

HAC

HAQ

Customized Dashboard

Evolving Challenges

Data Silos

With numerous consumer touch points, data is isolated across various channels such as e-commerce and offline, making it difficult to integrate and manage properly.

Data Collection Methods Are Not Standardized

Enterprises have not formed a standardized data collection process, resulting in large amounts of messy historical data, making it difficult to conduct in-depth analysis and draw meaningful insights.

Data Analysis Cannot Support Front-End Business

The current data analysis methods mainly rely on manual reports and lack digital tools and platforms, making it difficult to integrate marketing analysis and sales management. In turn, this makes front-end business optimization a challenge.

Challenges of Increasing User Reach and Conversion Rates

Brands with a large combination of online and offline marketing activities lack accurate user reach strategies, therefore, they're unable to achieve or provide a personalized user experience, resulting in conversion rates that fail to meet expectations.

Our Solutions

Systematic omni-channel data integration and mapping

Data Lake and CDP Construction

HYPERS planned the overall data access integration standard for the brand while establishing a data quality monitoring system and early warning mechanism to improve data access in a two-pronged manner. The entire platform is efficiently docked and connected to nearly 10 billion side ecosystems, enabling unified cross-channel enterprise and customer data integration and digital management.

Decoding digital genetic mapping pain points, building exclusive, dynamic, and evolutionary solutions

Data Insight Dashboard

In line with business needs, the real-time data dashboard is customized for customers, covering core reports such as marketing effect analysis, customer profiles, competitor voice analysis, and KPI analysis, enabling companies to fully manage and gain insights into customer lifecycle dynamics, understand the latest trends of competing products, analyze regional performance indicators, and set core indicators for future sales.

Market automation

Optimize EDM marketing processes, supporting fast and multi-dimensional targeting while optimizing and iterating marketing strategy through effective, timely analysis.

Real-Time Query Engine

Real-time query monitoring based on user profiles, creating personalized recommendations and application scenarios. Instead of targeting a large group of similar users, our query engine allows brands to target individuals.

Leads Scoring

The B2B industry's lead decision-making solution to evaluate the quality of leads. Based on customer characteristics across different dimensions and through the algorithm model that fits the actual brand, it calculates the comprehensive lead rating and prompts follow-up strategies.

Unlocking business potential and driving efficient growth

Powerful Computing Power to Unleash the Power of Data

Established a standardized data collection and one-stop data management system for the whole chain, allowing brands to free up manpower and use data to their advantage while fully understanding new trends and needs of the future market.

Data-Driven Precision Marketing

Effectively improve marketing accuracy and marketing email open rates, successfully create EDM marketing in a closed loop.

Deeply Personalized User Activation

Using personalized recommendations to significantly increase the frequency of visitor interaction, reduce bounce rates, and effectively improve visitor retention.

A Dynamic, Continuous Follow-Up System

Algorithm-based optimization of follow-up strategies to continuously guide sales staff and build long-term relationships with customer

Email：contact@hypers.com

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Email：contact@hypers.com

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