HYPERS innovates leading data-driven intelligent platforms to empower brands refine their data assets, improve decision-making efficiency and enhance consumer experiences to achieve sustainable growth in the digital era.

HYPERS innovates leading data-driven intelligent platforms to empower brands refine their data assets, improve decision-making efficiency and enhance consumer experiences to achieve sustainable growth in the digital era.

HYPERS Data Intelligence Services
We help you demystify the language of analytics, demonstrating how insights can fuel data-based strategic decisions. We equip you with the big-picture fact-based information and new thinking that allow you to act decisively in solving challenges, seizing opportunities, and sparking innovative growth. Our services include business consulting, business intelligence, data analysis, data science, and private domain operations.
We help you demystify the language of analytics, demonstrating how insights can fuel data-based strategic decisions. We equip you with the big-picture fact-based information and new thinking that allow you to act decisively in solving challenges, seizing opportunities, and sparking innovative growth. Our services include business consulting, business intelligence, data analysis, data science, and private domain operations.
The Industry's Trusted Choice
Sports Apparel&Footwear
From global to local, the evolutionary code of quality and effectiveness
As a world-renowned leader in the sportswear industry, the client places great importance on communication and personalized marketing strategy. However, this required both a high degree of alignment with the group's headquarters brand strategy and local deployment based on Chinese data security requirements. After thorough communication with the client, we built a brand-side CDP to achieve integrated consumer insights and personalized customer segmentation to support brand differentiation strategies and empower brand eco-building and operations.
Beauty & Cosmetics
A new growth model under the internet traffic dilemma
As a global leader in the beauty industry, the client has been expanding its business over the years and has accumulated a strong consumer base and data assets through years of deep cultivation of the industry and unique insights into the products. However, as new players continue to enter the market, public domain traffic becomes more and more expensive, and consumer demand for areas such as skincare and beauty continues to segment, all of which places higher demands on the company's capabilities on big data application and consumer insights analysis.
Automobile
Decoding data to create news values and applications
Facing the era of the digital transformation, the automotive group created a new online sales and data management department, aiming to reshape the brand's interactive communication with customers and cater to the increasingly diverse product and service needs of its customer base. The group wanted to create a more innovative marketing model that is different from traditional sales and ensured that the brand remains competitive in an increasingly competitive market.
Finance
Understanding the customers to thrive in competitive market
As information technology continues to evolve, people's reliance on offline channels is gradually decreasing, and mobile financial interactive software has become an important bridge for banks to interact with consumers. As one of the most historical foreign banks in China, the brand was facing the challenges of digital transformation. They need to understand their customers better and provide more personalized services to break out in the field of serious product homogenization.
Food & Beverage
Quantitative analysis of big data and precise management of small data
As a pioneer of digital transformation in the food industry, an international food&beverage conglomerate launched its digital transformation plan in China years ago, it dedicated to providing Chinese consumers with refined and time-sensitive operational services. Therefore, the group is in urgent need of professional systems to empower its multi-brand, multi-channel, and multi-category business decisions and operational efficiency, further promoting company's end-to-end digital construction and providing Chinese consumers with higher quality and more personalized service and consumption experiences.
B2B
Connecting multi-source channels to empower digital transformation
The company is a leading global provider of communication facilities and intelligent terminals, serving customer-facing consumers as well as business-side enterprise customers. The company is keen on exploring how to effectively collect and manage business-side customer data from multiple sources and deeply explore its value to better provide customized services for customers.