Products | HCS

Pain-points

User-Centric, Personalized Campaigns Are Essential

Traditional advertising outreach is no longer effective in attracting or retaining consumer attention. A "one size fits all" content campaign doesn't align with the information acquisition or purchasing habits of consumers nowadays.

Data silos

With a wide range of user data sources and an ever-expanding number of channels to reach consumers, data needs to be fluid, flexible, and easily accessible for it to be truly useful. When data becomes isolated or inaccessible, it's difficult to act on efficiently.

Inefficient and Outdated Workflows

Traditional marketing workflows using templates and managed processes require too much manual operation. Not only do they fail to keep up with the changing market trends and ever-evolving consumer behavior in the digital era, but they also result in wasted resources and efforts of front-line personnel.

hcsPain4

hcsPainDetail4

Solutions and Advantages

HYPERS provides an easy-to-follow, one-stop marketing automation process that requires zero coding knowledge. Our solution streamlines marketing workflows and automates various processes by creating, executing, and tracking cross-channel campaigns. Create hyper-personalized user journeys from a single command center to drive growth and increase marketing effectiveness.

Unified Multi-Channel Management

Multi-channel and multi-touchpoints monitoring captures user information and behavior, establishes exclusive brand data lake, and facilitates unified integration and management by front-line business personnel.

Optimize Data-Driven Retargeting

Deep targeting strategies use reach, clickthrough rate, and other relevant data points to reduce the reach of ineffective marketing strategies and improve conversions and retention.

Diverse Custom Templates

Achieve professional and personalized templates for H5 (mobile/WeChat), long-form content, interactions, and videos to increase customer engagement and improve consumer satisfaction.

Efficiently Manage Content Push With Our One-Stop Intelligent Solution

• Flexibly manage various communication channels with automated, interactive response processes.
• Natively integrates with HYPERS AUDIENCE CENTER, supports massive high-speed tag processing (hundreds of G tag data results calculated within 2 hours), quickly generates audience packs, and supports real-time optimization of marketing strategies.
• Achieve refined, personalized, and accurate marketing with rich customer tagging system and multi-dimensional screening of audience groups. Easily adapts according to each unique marketing scenario.