Systematic domain-wide data integration and data genetic mapping
HYPERS has the industry's leading 100 billion tag computing power and millisecond processing response speed, creating an easy-to-maintain, high-speed, intelligent, and stable marketing middleware system, supporting real-time and offline batch access, integrating omni-domain data for brands, opening data silos, uncovering massive data, revitalizing enterprise data assets, and grasping the entire life cycle all brands, channels, and touchpoints in one screen.
Connecting hundreds of millions of user data points, showing how data is linked within a group, and tracking the entire consumer lifecycle from offline to online and from public domain to private domain journeys, allowing brands to deploy fine-tuned strategies through comprehensive multi-touch user interactions
Decoding digital genetic mapping and challenges, building exclusive, dynamic, and evolutionary solutions
Integrating Tagging System
• Created customer perspective end-to-end tags that support expansion into full-spectrum digital marketing
Incorporated universal tags and brand tags to achieve more comprehensive user insights at the group level, as well as cross-brand applications and empowerment
Built new retail brand labels, created labels applicable to expanding business scenarios, integrated future business models, and enhanced scalability
Enriched multi-dimensional tags for people, goods, and fields, especially more granular behavior tags to improve multi-dimensional analysis.
Unlocking the business's full potential while driving growth
Dynamic Trend Data Sharing
Create clarity for front-line operations so that brands can gain additional insights into new trends and the needs of their ever-evolving market through gathered data.
Greatly Empowering Brand Innovation
Reduce the cost of trial and error in cross-channel and cross-category applications and new business scenario development and enhance the innovation and business expansion capability of brands.
Deeply Personalized User Activation
Deep insight-based personalized services and content pushing have retargeted and reactivated dormant users, vastly reducing the membership attrition rate and successfully attracting many new consumers to join as members through activities.