With the continuous changes in consumer behavior, this brand needs to upgrade its professional systems and tools to cover the group’s multi-brand, multi-channel and multi-category operational efficiency and business decision-making, further promote the company’s end-to-end digital construction, and provide consumers with better personalized service and consumer experience.

With the advent of the digital era, the need for intelligence and personalization has become a major trend in the fashion industry. However, with the growing awareness of personal privacy among the younger generation of consumers, traditional privacy management systems are limiting brands from further providing consumers with a more refined and customized marketing and service experience.

In the digital era, the ability of brands to provide personalized customer experiences and 24/7 communication delivery is critical to building organic, long-term customer relationships. Therefore, how we systematically and comprehensively collect and manage customer data in order to fully optimize business value with personalized marketing and services has become a key issue in the digital transformation process of B2B enterprises.